Loco for Tacos

Who doesn’t love tacos? Who doesn’t love Doritos? Put these two together and just like that it’s Taco Bell’s most successful item on the menu!

According to an article in the Orange County Register, 100 million Doritos Locos Tacos were sold in roughly two weeks at an Irvine Taco Bell alone. With it’s price being only $1.29 and the fact that it is enveloped in the seasoned Dorito taco shell, this new product has become the newest favorite among the other tacos, burritos, nachos, and tostadas. By keeping the price exceptionally low for such a sought after item, Taco Bell caters to its loyal customers who are on a budget. Of course this new taco wouldn’t be as successful without the added help of its signature Dorito logo, which is displayed proudly on a custom wrapper made especially for this taco. Customers of Taco Bell want to keep purchasing delicious, cheap, easy to eat, and a little out of the ordinary food, and the Doritos Locos Tacos does exactly this.

Below is a commercial promoting the new Ranch Doritos Locos Tacos:

Now Taco Bell has even expanded this already popular taco by making it available in an additional Dorito flavor. Using the theatrics in the commercial of the depressing rain and man helplessly combing Ranch Doritos with his soggy taco, Taco Bell gets the consumers to highly anticipate the newest addition to their menu. By continuing to update and innovate this unique taco, Taco Bell should have a positive future with such a tasty item that is easy to alter to the customers’ choosing. 

Here is the link to the article from Orange County Register: http://fastfood.ocregister.com/2012/06/04/taco-bell-doritos-taco-most-successful-product-launch-in-chains-history/156264/