Water Rippling Through the Internet

“Enjoy, respect, protect water” was striking to me when I watched the YouTube video promoting the Surfrider Foundation’s Second Annual video contest. Visiting the website of the Surfrider Foundation I discovered that they are linked to all types of popular social media outlets so they can keep up with the technology of today. Since I’ve never heard of this foundation I was expecting just a simple, boring, website with lots of facts and articles but this was not the case with this connective website that offered links to their Twitter Feed, blog, email signup for their weekly newsletter, and Facebook. On their Twitter Feed they extend their use of technology by promoting their 3-second video contest which leads the supporters to Youtube where people have created videos stating why water is essential to us. Their Twitter account also has the campaign’s website linked at the top of their profile along with each tweet consisting of some type of relevant hashtag (like #3secondmovie or #water) or easy access link to videos and media. Below is a screenshot of the Surfrider Foundation’s twitter page…

Here is a Youtube video that strongly promoted the Surfrider Foundation’s 3-second video contest and reached out to get the public involved easily:

            By making the contest easy to do (only being 3 seconds long) it allows the supporters to participate and voice their opinion easily and quickly. Plus, the audience has easy access to Youtube to watch these short videos and be influenced to join the movement of keeping our water and beaches safe and clean.

 

Along with the Twitter Feed, the foundation gains viewers and supporters by keeping the audience continuously updated through the use of weekly newsletters (by easily signing up online) and their blog. This blog has frequent posts and articles about plastic invasion, coastal conservation, and many other relatable water environmental issues. Overall, I was impressed with how the Surfrider Foundation thought of every possible way to promote their cause, catch the audience’s attention and get viewers involved.