Our Jeep is Standing the Test of Time

            During workshop on Wednesday, my group and I decided to use the Grand Cherokee 2013 4x4 Laredo Jeep as our product for the senior citizen customers. This model is perfect for our older audience because it consists of handy features like the anti-lock brakes, advanced air condition and heater system,  an enhanced accident response system, and automatic headlamps. These features would help the older customers by ensuring safety to the maximum and comfort in a stable updated vehicle. Other features we would add to the product to make it better accustomed to the audience is a rear back-up camera so the driver can see clearer when backing up (especially since the older customer make have back or neck issues). Along with the easiest GPS system since some of the older customers aren’t as tech-savvy as the younger crowd. Lastly, we would ensure the vehicle is 4 doors (since it’s difficult for older people to push themselves in a 2 door vehicle), has storage availability, and many cup holders. By adding these features to this improved vehicle it will make it more appealing to the audience with it’s toned down yet still up-to-date qualities.

            For the advertisement of this Jeep, we decided to go with a commercial that is reminiscent of the past that this older audience experienced. By making the overall advertisement patriotic, we visualized an older couple in their early 70s driving the Jeep from their house in the city to a camping site by Mount Rushmore. As their driving through the calming wilderness the male driver reflects on the enduring times when he was serving in WW2 (all of this is in black and white). His memories consist mainly of him journeying in an older version of the Jeep and combatting with his fellow comrades. These memories slowly ripple away and reverts back to the couple arriving safely at their destination of Mount Rushmore with our logo, ‘Standing the Test of Time,’ written in the clouds above the forest, Jeep, and Mount Rushmore.