Billboards, Show Me Spontaneity!

     In a sea of billboards and advertisements that are all trying to grab the attention of the viewers, it’s refreshing to see an ad that actually catches my attention. I remember on the way to Reno last fall the billboards proved entertaining because of the catchy sayings and relatable topics. Although none of them caught my eye quite as much as the advertisements I found below. 

     I thought this ad was unique in that it created depth by having the billboard sign attached to a slingshot to emphasize the importance of wearing a seatbelt even if you're sitting in the backseat. By exaggerating the dangers of wearing no seatbelt it brings attention to the fact that this is a serious matter that needs attention. It's great how much creativity went into this ad for such a a serious and important subject that many people experience. 

                                     

     This ad brought up front the serious issue of drunk driving and stresses the unfortunate event that drunk drivers tend to crash into trees. By placing this advertisement on the actual sidewalk with a tree, I know I would be intrigued by this out of the ordinary type of advertisement. 

     Other than the occasional signs around the swimming pool informing the occupants to swim safely and for parents to keep an eye on their children, there really is no other ways of enforcing the importance of safety in swimming. This visual ad though showcases the imperative issue of keeping a lookout for children in swimming pools because drowning does happen. This ad was so interesting that it even caught the attention of a young child in the pool. 

Aside from the serious issues that advertisers promote, this ad proved creative and pushing the boundaries by not only coloring the entire wall with paint, but also having the paint expand over the parked car and booths in the parking lot. I've seen too many paint company advertisements plainly showing the paint can with the company's name on it, so it was surprising to see a paint company do an unthinkable ad such as the one above. The more spontaneity and creative the ad, the more it will be memorable enough for the viewer to think back to the product when they are at the counter purchasing.