How can we get a well-off newly wed
couple to thirst for the Toblerone Chocolate? They already have a lavish home,
the most expensive technology, and travel the world as they please, so what is
going to make them reach for that Toblerone pyramid? My group and I decided to
use this traveling sensation to promote our idea of the Traveling Toblerone!
Promoting through social media, we
decided to use Twitter, Facebook, and YouTube. Facebook would basically be our
main website that would connect to Twitter and YouTube through links on the
home page. Customers of the Toblerone product have the chance to win a year’s
supply of Toblerone chocolate and a ski trip to Switzerland if they submit a
photo of them eating the Toblerone chocolate in a unique classy setting. An
example would be eating the Toblerone chocolate while sitting atop the
Cheesecake Factory in San Francisco with a cup of wine in hand. Winner would be
determined based on the number of Facebook likes a picture accumulates on the
Toblerone wall. By using their imagination to eat this special chocolate in exquisite
settings, we thought the couples would get fairly competitive to outdo one
another to win this wonderful prize.
Once on the Facebook page, the
consumers can venture to our Twitter page where they can view the Facebook pictures
and tweet about where they are eating their chocolate. In order to submit their
picture for the Facebook competition they must submit at least one tweet
advertising their Toblerone location. Tweeters must also use the hashtag
#travelingtoblerone in their tweet. Twitter would not only be another way for
the consumers to brag about the amazing place they are eating their Toblerone,
but will also further advertise the many places our traveling Toblerone has
been.
Below
is an example of using a hashtag reference to promote (but in this case
Maggiano’s Restaurant is using Instagram):
Lastly, for our YouTube channel we
will have it open for consumers to submit videos of them traveling with their
Toblerone all over the Bay Area. An example would be a family traveling with
their Toblerone and happily sharing it amongst each other along the road. Each video
could only be a maximum of 30 seconds. The videos would be a live feed that
would provide fun entertainment for all. At the end of the month we will
announce a winner who has the most creative and exciting video that proudly
advertises our Toblerone. Winner would receive the chance to create their
customized Toblerone chocolate with our chocolate connoisseurs!
With the combination of these three
widely used social media networks, Toblerone will be traveling not only through
the many channels of the Internet but also through the lives of the consumers.
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