When you’re about to fall asleep at
night, the last thing you want to worry about is if there is a spider crawling
around on your ceiling or on the wall above your head. I used to cringe
whenever I’d have to kill a spider by smacking it with a shoe (and sometimes
missing), or having my dad come kill it. Luckily, the spider vacuum emerged and
my family has been using this handy device ever since we’ve sucked our first
spider with it! Having personally used this device, my group and I were able to
make a relatable radio broadcast and commercial advertising the spider vacuum
to an audience of busy mothers.
For our commercial we decided to
make a storyboard detailing the exciting events occurring at a dinner party.
Starts off with a woman walking around and socializing with friends in her
living room. She then announces for everyone to head into the kitchen to view
her fabulous cake that she had spent hours upon hours decorating and baking. As
she swings open the door to her kitchen (with everyone anxiously trailing
behind her), she is shocked with terror by a humongous spider dangling above
her iced cake. Screams erupt throughout the house as women prod and poke this
interesting looking spider (it’s really a squatty strange looking man dressed
in a spider costume). After a moment of hesitation, everyone scrambles to spray
this menacing creature with bug spray. Yet the spider remains hunched above the
glorious cake, creepily smiling, and unaffected by the various insect sprays.
Suddenly a light bulb goes off in Tiffany’s head, ‘I can use my new and
improved bug vacuum to suck this menace!’ Returning swiftly from the closet,
Tiffany emerges with her handy bug vacuum and victoriously suctions up the
spider! Party streamers explode everywhere with cheers, all thanks to the bug
vacuum!
Below is the
storyboard for this one of a kind commercial:
As for our radio broadcast, we
decided to use a slightly different approach to advertise our bug vacuum since
we could only use audio to catch the audience’s attention. Below is the script
we constructed for the radio broadcast of Mitch and Tiffany throwing a party
celebrating their brand new house!
(SFX) (Laughter
and talking)
Random chatter:
“Congrats on the new house!”
Mitch: “Why
thank you!”
Tiffany: “Excuse
me while I go use the restroom.”
(SFX) (Loud
screaming from down the hall and then sound of running footsteps)
Tiffany (squeals
in terror): “Spider!!!”
(SFX) (Gasps
from guests followed by party stampeding to the restroom)
Chaos in the
bathroom
(SFX) (Shoes
banging, people screaming, thumping, newspaper and magazines hitting walls,
explosions—overall cartoonlike sounds)
Mitch: “It’s on
the run!”
(SFX) (Feet
chasing and then skidding to a stop)
(SFX) (Sucking
sounds of vacuum getting the spider)
Random guest: “Good
thing I got you guys this bug vacuum!”
Another random
guest: “There’s another one!”
(SFX) (Fading
sound of vacuum with stampeding of footsteps)
Advertisement: “Bugs
everywhere, fear the vacuum!”

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