Berries and creme, berries and creme! When I first saw this commercial I wasn't in the most welcoming mood since it had interrupted my favorite tv show, but due to its comedic approach and quirky idea, I enjoyed it. Catchy jingles, unique hooks, and
interesting ideas all make up the creative world of advertising. Yet when a new
commercial pops up on my screen I immediately hope that
1. It won’t take
up too much time 2. It might be something worth watching and 3. That it won’t
get annoyingly stuck in my head for the rest of the day. The worst commercial
is the kind that is in the category of interruptive advertising, which means
that it fully interrupts the program you are watching. More times than I can
count I have encountered moments where I am fully captivated by the tv and am
on the edge of my seat to figure out the results when out of nowhere the
program is cut and a loud and boring commercial claims the screen. Advertisers
have a tough job because they have to catch the attention of the audience in a
way that is unique, yet they can’t go overboard or the audience will become
disinterested and annoyed.
An
example of a commercial that personally annoys me because of the lengthy corny
tune is shown below:
Unfortunately, I have viewed this
commercial more times than I can count because it never fails to interrupt when
I’m watching MTV. If the commercial was shorter, had a better tune, and overall
was more creative in its approach then I would be much more tempted to not
change the channel. Also, based solely on the commercial, I have no interest
whatsoever in the product. Instead of drawing me into the product I am automatically turned away without giving the product a chance, all due to the annoying tune. Commercials only last a short duration, so it's the advertisers job to make each second count.
On the other hand, there are
commercials that have captured my attention in a positive light (such as the Starbursts one at the top). With the use
of the imagination to link the product with a humorous approach, the following advertisements
below is entertaining, not annoying. There is no need for a repetitive and
sloppy tune because this commercial alone is memorable with a unique
idea. Instead of instinctively changing the channel when there’s a commercial break,
I surprisingly looked forward to this commercials because they found a
way to sell their product in an ingenious and intriguing manner.
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